The challenge

Create a content management system that could be used by Diageo employees and local agencies all around the world.

The Idea

A universal, personalised CMS with advanced features and elegant front end

How we did it

A site was created that reflected the brand feel associated with Baileys

Adhering to strict internal guidelines and policies set by Diageo we delivered a powerful CMS that had enough flexibility to meet local markets' requirements, through personalized templates, but that maintained the consistency of among an international audience - essential in today's increasingly globalised culture.


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